Pop-up bars and retail shops are driving brand recognition, sales and buzz across America. In Washington DC particularly, the Drink Company has established itself as a successful creator of experiences that can’t be missed. 

For IAEE Expo!Expo!, our VP, Communications & Public Relations Dana Freker Doody presented a learning session with Drink Company CEO Angie Fetherston and Special Projects Director Matt Fox to inspire the membership to elevate their event using some of their same principles. Tenets that drive success for Drink Company that can be applied across events and trade shows: 

Starting off the new year right with these celebrations featuring The Expo Group employees' birthdays and anniversaries. 

jan bdays

jan anniv

February 2019birthdays (Custom)

February 2019Anniversaries (Custom)

DEC 2018 birthday (Custom)

DEC 2018 Anniversaries (Custom)

And looking ahead to January....

January 2019birthdays (Custom)

January 2019 Anniversaries (Custom)

Congratulations to our employee spotlight for December 2018: Diane Billotti. 


(Click on image to make larger) 

rachel headshot 2 0
Rachel Wimberly

newpodcastlogo (Custom)Welcome to the December  2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

As we wind down 2018, it's time to look ahead with our guest this month, the newly announced VP of Business Development for Tarsus US and our good friend Rachel Wimberly.  Rachel shares her considerable insight on what’s driving growth for trade shows in 2019 and big-picture global trends she sees happening in the new year.

We also get a sneak peek at Dana's session at IAEE Expo! Expo! about Elevating Events with Pop-Up Principles


The Expo Group’s Ken Dec Joins Forbes Communications Council

Marketing Leader Accepted Into Invitation-Only Community for Executives in Communications, Marketing and PR

Irving, Texas – Dec. 2, 2018 – Ken Dec of The Expo Group, an exhibitions and events partner that invests in growth, has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations.
Dec, a 30-year marketing veteran, is Executive Vice President, Marketing and Client Strategies at The Expo Group. He was vetted and selected for Forbes

Nov2018birthdays editimage1 (Custom)

Nov2018Anniversaries (Custom)

And looking ahead to December! 

DEC 2018 birthday (Custom)

DEC 2018 Anniversaries (Custom)

Kristin Grons

newpodcastlogo (Custom)Welcome to the November 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

Our guest this month is Branded Marketing Manager Kristin Grons recorded live from the AAPEX show in Las Vegas.  Kristin shares her thoughts on measuring success at trade shows, how exhibiting fits into her whole branding, marketing and communications strategy and more.   Todd and Dana share insights from their recent webinar on exhibitor education and we invited listeners to visit us at IAEE Expo! Expo! to get a special prize!  


binary-1327493 640Personal branding is a popular topic, yet few seem to understand what it is or the benefits it offers. At the recent TSNN Awards in Louisville, Kentucky, personal and business branding expert Carrie Lannon shared her insights to help individuals and businesses determine their optimal brand identity to attract the opportunities that they desire.

“I find that clients are often so close to their own work that they need an outside perspective to determine if their branding, which includes messaging and image, are working to their best advantage,” says Carrie.  “This is especially true of any

It's time to go back to school, back to work and back to celebrating even more employee birthdays and anniversaries this month!


september2018birthdays (Custom)

september2018anniversaries (Custom)

Oct2018birthdays (Custom)

Oct2018Anniversaries (Custom)

Congratulations to The Expo Group Show Manager of the Year Recipients for 2018!

Special thanks to CNTV and TSNN for the video recap.  (Click READ MORE if you don't see the video.) 


Four Industry Professionals To Be Honored with The Expo Group Show Manager of the Year Award

Irving, Texas – June 28, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, has announced The Expo Group Show Manager of the Year (SMOTY) Awards for 2018. Honorees were nominated by their peers, voted upon by an independent industry judging panel and will be celebrated on Aug. 11 at the TSNN Awards.

“These are top-notch professionals advancing the objectives of not just their organizations but also their trade show community’s attendees, exhibitors, sponsors and partners

passport-2642172 640

Join The Expo Group at these events in the month of July: 

  • July 15-17 CASE Summit for Leaders in Advancement in New York
    • We are a Silver Sponsor of CASE Summit, and you can find Dana Freker Doody, Michael Preston and Matt Collins in Booth 2
  • July 22-25 IAVM VenueConnect in Toronto, Canada. 
    • We are proud to be a Global Partner of the International Association of Venue Managers.
      • On Monday, July 23, Dana Freker Doody will present “Who Moved Our Chairs?” discussing the current need for venue managers to be flexible with room sets as event planners seek strategically to create inspiring