The Expo Group Press Release

Marisa Lichtenstein Joins Level5 Events by The Expo Group

Irving, Texas – January 3, 2019 – The Expo Group, an exhibitions and events partner that invests in growth, has added experiential marketing and business development leader Marisa Lichtenstein to its Level5 Events by The Expo Group team. 

marissa (Custom)
Marisa Lichtenstein

“Marisa understands the power of face-to-face events as transformational experiences for brands seeking to achieve their goals and heighten return on investment,” says The Expo Group Chief Sales Officer Toby Purdy. “Her addition to the team reflects our commitment to create


The speed of business has increased, and the direction exhibitors are forced to go has only become more harried since our landmark 2008 study The Invisible Exhibitor. The latest research by industry journalist Michael Hart and our VP, Communications & Public Relations Dana Freker Doody will be presented in a 45-minute participatory webinar at 11am Eastern Time/ 10 am Central Time on Wednesday, January 30. Learn how trade show organizers can take proactive measures to improve processes and create conveniences that compel exhibitor loyalty amid the Increased Velocity. 

suitcaseOur suitcases are packed and ready to travel this holiday season and we would love to see you! 

December 2018

  • Stop by our booth 1027 at IAEE Expo! Expo! 2018 in New Orleans December 11 - 13.  And don't miss Dana Freker Doody's session on Elevating Events with Pop-Up Principles on Thursday! 

January 2019

No matter where your travels take you during the holidays, we hope you have a wonderful and safe journey! 

by Ken Dec, EVP, Marketing and Client Strategies at The Expo Group


Chatbots, software designed to simulate conversation with human users, especially over the Internet, are increasingly the first line of communication between consumer and brand in a host of categories and applications – ecommerce, financial services, customer service, live events and more.

This AI technology has proven highly effective at improving the consumer experience because what experience designers have learned over time, and now put into practice through bots, is that some 85%-90% of what consumers want to know is


The Expo Group’s Ken Dec Joins Forbes Communications Council

Marketing Leader Accepted Into Invitation-Only Community for Executives in Communications, Marketing and PR

Irving, Texas – Dec. 2, 2018 – Ken Dec of The Expo Group, an exhibitions and events partner that invests in growth, has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations.
Dec, a 30-year marketing veteran, is Executive Vice President, Marketing and Client Strategies at The Expo Group. He was vetted and selected for Forbes

Get a head start on the new year with your very own The Expo Group calendar.  This calendar is suitable for printing on 11" by 17" paper and is completely free. 


Download yours today right here. 2019 Calendar

TEG Logo Header YellowBarREGISTERED

Events firm lands on Dallas 100 list for fifth time

Irving, Texas – Nov. 1, 2018 – The Expo Group, an exhibitions and events partner that invests in our client growth, has been named one of the fastest-growing companies in the Dallas-Fort Worth Metroplex by the Southern Methodist University Cox School of Business. The company's commitment to growing its clients’ revenues and achieving their objectives has resulted in an upward trajectory for the privately owned firm.
“Our phenomenal team of employees across the United States are clearly committed to amazing our clients, and we have been

University of Florida alumni and supporters are ready to "Go Greater" during their school funding campaign. 

Three of the top-five largest public school funding campaigns discussed in a recent article from The Wall Street Journal were supported by the team at Level5. As David Bass from the Council for Advancement and Support of Education told WSJ: “…private support has become mission critical for a lot of these institutions.”

University of Michigan has raised $5 billion, with University of Washington, the University of North Carolina at Chapel Hill, the University of Florida and the University

From determining objectives and goal-setting to bad booth behavior and trade show terms, this webinar (now available on demand) from The Expo Group's Todd Carruth and Dana Freker Doody will provide details on exhibitor education and how show organizers can help them have a successful show. 



Also available for download: Exhibiting 101: What Your Exhibitors Need to Know Information Sheet. 

Hi Res Auto Show 1
Image courtesy of the Cobo Center

One of the most striking things about the announcement from Detroit Auto Dealers Association, which organizes the big North American International Auto Show, was the conceptual video presentation shared with all their stakeholders upon announcing an entirely new experience for 2020.

The association considered not just how to make small evolutionary changes to capture an increasingly fragmented audience, but announced a revolutionary change in the experience including new dates, places and activations that make up the Detroit Auto Show. They are

by Dana Freker Doody VP Communications and Public Relations

Is your frame too small? Consider the borders placed around your event that may no longer serve your stakeholders. Art lovers, imagine a frame so small you see only Mona Lisa’s eyes but not her smile. She would no longer be hanging in the Louvre. Been on Facebook lately? That wide cover photo frame with minimal height that forces you to choose which segment of your photo to display is so annoying.

Your attendees, exhibitors, sponsors, press, members -- and perhaps more importantly your non-attendees and non-exhibitors—may feel the


New Perspective Series of Rental Exhibits Illuminates Need for Purpose-Driven Exhibiting

Custom Rentals Rising as Exhibitors Focus on Core Objectives

Irving, Texas – Sept. 5, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, is delivering purposefully designed rental exhibits to exhibitors capitalizing on face-to-face marketing to realize big returns. More exhibitors are considering custom rentals, according to Exhibitor Online, as smart brand managers clarify event goals and how their structures support their objectives.

Paying close attention to trends in

Ken Dec

newpodcastlogo (Custom)Welcome to the September 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month, we talk with our own EVP of Marketing and Client Strategies Ken Dec about the strategy behind creating a successful exhibit, the structure itself and how great looking rentals like our new Perspective Series can be good for trade show organizers.   Dana shares some tips on Cause Positioning and we say goodbye to The Expo Group's very first employee! 

If you want to listen to this episode (or any previous episodes) right from


Managing an exhibit portfolio is complex: from consistent delivery of your brand and brand experience to different audiences across different exhibit sizes and locations, to cost-effectively managing the shipping and logistics of moving exhibits from show-to-show, to timely exhibit refurbishment, repair and replacement. There are LOTS of moving parts and getting it right is crucial to proving the ROI of your brand’s exhibit investments.

This webinar will provide you with helpful ways to make sure your exhibit portfolio and program is both effective AND efficient.

Click here to register


Four Industry Professionals To Be Honored with The Expo Group Show Manager of the Year Award

Irving, Texas – June 28, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, has announced The Expo Group Show Manager of the Year (SMOTY) Awards for 2018. Honorees were nominated by their peers, voted upon by an independent industry judging panel and will be celebrated on Aug. 11 at the TSNN Awards.

“These are top-notch professionals advancing the objectives of not just their organizations but also their trade show community’s attendees, exhibitors, sponsors and partners

This excerpt is reprinted here with permission from Facilities & Destinations magazine.  Click here to view the Spring issue online. 

On The Agenda; Trade Show Floor Trends

These immersive environments are evolving into much more than a "box"  for exhibitors 

Ken Dec, EVP, Marketing and Client Strategies, The Expo Group 
Dana Freker Doody, VP, Communications and Public Relations, The Expo Group
Meaghan Girouard, Designer, The Expo Group
Clay Lovelace, VP of Design and Creative Services, GES 
Danielle Puceta, Vice President, Digital Office, Freeman

By George Seli

There are many aspects

We are celebrating Exhibitions Day on June 6, an annual event that shines a spotlight on the power of events and trade shows. Bringing buyers and sellers together has a huge impact on the economy, with data showing we are all involved in a $91 Billion industry.

Exhibitions and events contribute over $91 billion to the U.S. GDP each year. 

“Recent data shows the economic contribution of events, which includes direct spending of organizers, exhibitors, attendees and venues, totaled $91 billion in 2017,” said Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc.

Capture, Keep and Catapult Every Audience Every Time Webinar Replay  - 

How to keep your attendees alert, engaged, and emotionally connected in an age of chronic distraction. 

Did you miss this webinar from The Expo Group last month?  - Register here and watch the replay instantly! 

Be it a tradeshow, speech, event, presentation, the tools and techniques of this webinar will show you how to suck your attendees in, keep their focus and catapult them to places they’ve never been before.


We are facing a serious crisis in society today…a crisis of attention. Believe it or not,

Terence Donnelly CMP,CEM

Welcome to the June 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

  • This month, we jump into Exhibitions Day or (Global Exhibitions Day- officially on June 6). Todd and Dana talk about the impact the Exhibitions and Events Industry has on the U.S. economy.
  • Our guest this month is Terence Donnelly from Experient and head of the PCMA Advocacy Task Force. He shares the reasons for his passion for the industry and the key topics that are being delivered to Capitol Hill on Exhibitions Day.
  • We